ProductAnalytics
Tracking user behavior in-product (funnels, retention, feature usage) to inform product decisions.
Why we need this / what value this brings
Shows where users actually drop off or engage, which is usually not where you'd guess.
When to use this
Once there's a funnel worth measuring (signup → first booking) and enough traffic for the numbers to mean something.
How to use or implement this
Instrument a small number of key events (signup, listing viewed, booking started, booking completed) before instrumenting everything.
Research questions
- Funnel to track first: signup → first booking, or listing created → first booking received?
- Build vs buy: PostHog/Mixpanel vs a custom events table?
Empty folder — drop notes, links, and findings here as you research.